Green Rock is pleased to announce Future Hospitality Talks, a dialogue series held within the framework of the Tourism Regional Forum (TRF). Bringing together international hospitality executives, tourism leaders, investors, educators, destination development experts and public sector representatives, the series offers a platform to exchange ideas and explore the opportunities shaping the future of destination development in Armenia.
The inaugural edition takes place in Dilijan during the groundbreaking ceremony of Green Rock’s landmark hotel project—a timely opportunity to explore how strategic investment, international partnerships and local collaboration can become catalysts for sustainable destination development. Through two connected discussions, the program will examine the vision, investment, partnerships, skills and local identity that enable places like Dilijan to compete on a global stage while preserving what makes them unique.
Program Highlights
Talk 1 | From Vision to Destination: Building the Future of Hospitality in Emerging Markets
A strategic dialogue between international hospitality leaders and private sector investors exploring the vision, partnerships and opportunities shaping the future of emerging destinations and global hospitality investment.
Key Topics:
- Key factors that make emerging destinations attractive for international hospitality investment
- How global hospitality brands evaluate new markets and development opportunities
- The role of strategic vision and private investment in transforming destinations
- Building successful partnerships between investors, hospitality brands and local stakeholders
- Balancing international hospitality standards with local identity
- Dilijan and Armenia’s potential as emerging hospitality destinations
Talk 2 | The Future of Hospitality: Service, Skills and Local Identity in a Competitive Destination
An interactive discussion bringing together hospitality professionals, educators and industry stakeholders to exchange practical perspectives on service quality, talent development and the evolving needs of the hospitality sector.
Key Topics:
- Changing guest expectations and their implications for hospitality businesses
- Delivering high-quality service while preserving local identity
- Skills, leadership and mindset for the future hospitality workforce
- Building stronger partnerships between education and industry
- Creating opportunities for local entrepreneurship and employment through destination development
Event Details
Date: Saturday, July 25, 2026
Time: 12:00 PM
Venue: Villa3 Community Hub
Address: 3/2 Maxim Gorky Street, Dilijan 3903, Armenia
Organized by Green Rock as part of the Tourism Regional Forum (TRF).
