Green Rock Foundation

What is the Green Rock Foundation

Green Rock Foundation serves as the CSR guardian of Green Rock, leading projects in community, culture, ecology. It creates a foundation for future transformation and long-term public value — enabling Green Rock’s strategic projects to grow in more inclusive, context-aware environments.

Small Towns Can Lead Big Change

Our mission is to empower the people of Dilijan through targeted initiatives that focus on the development of human capital, inclusive infrastructure, ecological responsibility, and cultural enrichment. We aim to foster a strong sense of place and community pride by creating opportunities that are accessible, innovative, and sustainable.

We envision Dilijan as a global model of sustainable small-town development — a place where nature, culture, and innovation coexist, where people thrive, traditions evolve, and growth never comes at the cost of identity or ecology.

Our Pillars of Action

Our strategy is grounded in four foundational pillars that shape every program, partnership, and decision we make.

Education

Building skills, careers, and opportunities.

Culture

Preserving heritage and inspiring creativity.

Environment & Sustainability

Protecting landscapes, promoting responsible travel, and modeling green solutions.

Community Development

Creating inclusive infrastructure, dialogue, and social programs.

Featured Projects

Education — Apicius Armenia

In partnership with Apicius Florence, we are creating Apicius Armenia — a hospitality school in Dilijan that will offer professional training in tourism, culinary arts, and service management.

The school will give both local and international students access to accredited education directly linked to the region’s key economic driver: sustainable tourism. Beyond raising hospitality standards in Dilijan, it will also open pathways for social mobility and entrepreneurship.

Culture — VR cultural exhibition

We launched Dilijan’s first permanent Virtual Reality (VR) cultural exhibition at the local museum — an immersive experience that lets residents and visitors explore the town’s rich history and legends in an interactive way.

This project reflects our belief that culture should not only be preserved, but also reimagined and kept alive for future generations.

Foundation Impact Goals

We work with local residents, newcomers, tourists, partners, and donors to create projects that are inclusive, transparent, and sustainable. We aim to:

Offer residents

practical skills for employment and entrepreneurship

Strengthen communities

and engage people in shaping the town’s life

Protect natural environments

through eco-tourism and green technologies

Preserve and modernize

cultural identity for new generations

Position Dilijan

as a regional leader in inclusive, sustainable development.

Support local initiatives

that create social impact and long-term value

Collaborate With Us

We welcome partners of all kinds — organizations, foundations, embassies, companies, and individuals who share our passion for sustainable and inclusive change. Whether you are a funder, a civic leader, a creative thinker, or a grassroots activist, there’s a place for you in the Green Rock Foundation’s journey.

Together we can:

Co-design programs

Sponsor a project

Launch a local campaign

Provide in-kind expertise
or support

Host joint events and forums

Develop educational
and cultural initiatives

We strive to stay open, flexible, and driven by a collective ambition to shape the future of Dilijan.

Drop us a line

At Green Rock, co-creation is a core value. We believe in building the future together — with residents, experts, and partners. We’re designing a digital space that invites everyone to contribute, collaborate, and shape what comes next.

Community Events

Closing exhibition of the “Dilijan Colors”

New ballet program in Dilijan

Ballet-School Presentation and Talk with ballet-master Rudolf Kharatyan

Masterclass by Massimo Bocus for journalists and bloggers

Elina Avanesyan at Dilijan Sport school

Hosting “Children of the regions” social and educational NGO’s mentors

News

Green Rock Team Strengthens ESG Knowledge Through Sustainability Training

MVRDV Leadership Visit to Green Rock

Green Rock Supports Armenia’s Candidature as World Region of Gastronomy 2028

Welcoming Diaspora High Commissioner of Republic of Armenia to Green Rock