About us
Two Teams, One Mission
Green Rock
Green Rock develops large-scale projects that transform cities, infrastructure, and local economies. The company focuses on building future-ready ecosystems and unlocking regional potential.
Green Rock Foundation
Green Rock Foundation serves as the CSR guardian of Green Rock, leading projects in community, culture, ecology, and education. It creates a foundation for future transformation and long-term public value — enabling Green Rock’s strategic projects to grow in more inclusive, context-aware environments.
We create with people by honouring the past and empowering the future
Armenia’s rich cultural heritage, welcoming spirit, and unique landscapes make it a place where tradition and innovation naturally meet. We are convinced it has everything needed for ambitious projects that improve quality of life, create opportunities, and shape a modern, forward-looking image of Armenia — a place where you want to live, visit, and return to.
Green Rock in Dilijan
Green Rock is driving commercial and social initiatives in Dilijan to boost sustainable growth, tourism, and quality of life. Our flagship project — the Multifunctional Complex with a hotel, cultural venues, and public spaces — is designed to address infrastructure gaps while preserving the town’s authentic character. Future plans also include an art park and a modern concert hall, strengthening Dilijan’s role as a hub of cultural and business life.
Our Contribution to Sustainable Growth
Through the Green Rock Foundation, we support community development, culture, ecology, and education. A few of our notable initiatives include the Apicius International Hospitality School, the award-winning Meet Dilijan project, the Tourism Regional Forum, Sport School renovation, and the Green Cab hybrid transport program, all aimed at building a more sustainable and inclusive environment in Armenia.
Bridging Heritage and Innovation
Mareta Gevorkyan is an entrepreneur creating projects that support the sustainable development of Armenia. She was born and raised in Dilijan, a town with a unique natural and cultural heritage.
Together with the Green Rock team, Mareta Gevorkyan leads projects focused on the creation and revitalization of public spaces and the development of cultural initiatives that make urban life more comfortable and open new opportunities for growth and profession, creating new points of attraction for residents and visitors.
Mareta Gevorkyan is also the founder of the Green Rock Foundation, which implements projects in community development, culture, ecology, and education — from launching the international hospitality school Apicius to the Meet Dilijan initiative, aimed at promoting sustainable tourism and local business and recognized with the MICE Excellence Award.
In addition, Mareta Gevorkyan develops cultural and lifestyle projects through an international group of companies Maison Marom and Keron Development Foundation, promoting Armenian design, craftsmanship, and architecture.
Mareta Gevorkyan
Founder of Green Rock
Our Mission
Green Rock’s mission is to co-create with people — transforming regions into thriving centers of opportunity and sustainable growth. We believe that lasting development comes from collaboration, clarity, and a genuine focus on what truly matters.
Our Principles
Impact Investments
We make targeted contributions that bring long-term value to both people and places.
Ecosystem Approach
We connect all our initiatives, working as a single ecosystem together with the Green Rock Foundation.
Co-Creation
Residents, entrepreneurs, and experts become true co-authors of every project.
Empowering Local Communities
We work with, not just for, local communities, professionals, institutions, and businesses.
Transparency
We openly share our actions, decisions,
and goals.
Focus on What Matters
We focus our efforts on actions and measurable results.
People Behind Green Rock
Katerina Danekina
chief executive officer
Feliks Dilanyan
Deputy CEO
Ruben Abrahamyan
Deputy CEO for Construction
Khoren Lazaryan
Chief Operations Officer
Ekaterina Bredikhina
Director of Green Rock Foundation
Sona Kourtian
Program Director
Vladimir Lomakin
Chief Financial Officer
Nare Haroyan
Head of Government and External Relations
Kristina Grigoryan
Chief Accountant
Armen Manukyan
Chief Information Officer
Elizaveta Khachaturyan
Head of Administration Department
Nver Danielyan
Senior Architect
Ani Asatryan
Head of Human Resources
Armine Sargsyan
Marketing Manager of Green Rock Foundation
Ruben Abrahamyan
Khoren Lazaryan
Ekaterina Bredikhina
Sona Kourtian
Vladimir Lomakin
Nare Haroyan
Kristina Grigoryan
Armen Manukyan
Elizaveta Khachaturyan
Nver Danielyan
Ani Asatryan
Armine Sargsyan
Drop us a line
At Green Rock, co-creation is a core value. We believe in building the future together — with residents, experts, and partners. We’re designing a digital space that invites everyone to contribute, collaborate, and shape what comes next.